RB is a company with a history of over
150 years, operating in nearly 200 countries of the world. It is a manufacturer
and marketer of branded products relating to health, hygiene and home. In 2015
it was ranked number 4 on Newsweek’s ranking of Top 10 Green Companies of the
World, ranked on corporate sustainability and environmental impact.
In Pakistan RB started its operations
in the late 1950’s and for 3 generations of Pakistanis many ofRB’s brands have
been trusted household names, for their quality and efficacy. These brands
include Dettol, Harpic, Mortein, Strepsils and Veet.
6 kids die every hour because of diarrhea
in Pakistan, this particular disease which can be easily prevented.
Even today, there are 25 million
people who do not have access to proper toilets. Almost
half of the households do not have a facility to wash their hands with soap and
water. These unhygienic conditions promote unhealthiness giving rise to
diseases like diarrhea.
Reckitt Benckiser (RB) and a
private TV channel announced their partnership for “Hoga Saaf Pakistan” a pledge for a healthier, cleaner Pakistan. The
announcement was shared on the big stage at the Lahore Expo Centre where Shahzeb Mahmood, the CEO of Reckitt
Benckiser, mentioned the dire need of coming together as a nation and improving
the unclean and unhygienic conditions that give birth to diseases such as diarrhea.
The emphasis was laid on how each one of us can take ownership of making
“Saaf Pakistan” a reality by ensuring cleanliness for ourselves, our homes and our neighborhoods: main, mera ghar aur mera muhalla saaf, tou hoga saaf Pakistan.
“RB has pledged for ‘Hoga Saaf Pakistan’ so that preventable diseases like diarrhea do not claim any more lives. This is a cause very close to our hearts. It is very easy to point fingers as to whose fault this is, but being privileged enough, it is our responsibility to initiate this change and work towards a Saaf Pakistan. With the support and ownership of fellow Pakistanis, let’s make this vision come alive:Mil kay lagaeingay jaan, toh ‘Hoga Saaf Pakistan’,” said Shahzeb Mahmood, CEO of RB Pakistan.
