Monday 20 February 2017

Khaadi is Lahore's Biggest Mall

Khaadi is a multinational Pakistani clothingfashion brand founded in 1998 by Shamoon Sultan. It specializes in "hand-woven" technique products, specially a wide clothing range for women in Prét wear, it also provides unstitched lawn, children’s clothing, shoes, bags, jewelry and is scheduled to open a clothing range for men's wear.



#KhaadiEmporium is the official hashtag Lahore.. :)

Khaadi, Pakistan’s premium clothing and lifestyle brand for all things fusion-based,opens the doors to its largest store at the Emporium Mall, Lahore on 24th February, 2017.
Following the Khaadi brand ethos - the new Khaadi store builds upon its cornerstones of art, design and culture. Khaadi is committed to promoting the heritage of the Pakistani people, as well as providing its artisans with the platforms to persevere.

A group of exceptionally versatile and highly trained artists have collaborated, in imagination and delivery, to bring you this one of a kind space. A space that reflects the artistic Khaadi sensibility to deliver the ultimate shopping experience to its customers.
This must-visit destination in Lahore, the Khaadi Emporium outlet will be offering an exclusive preview of Khaadi Lawn Volume 1 2017 on Feb 24th - one day before the Collection is available anywhere else nationwide.  Moreover, all customers who check in on Facebook would be entitled to a free gift by Khaadi. 
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The Silk Foundation Is Here


MM Makeup is the first Halal Certified Makeup brand to launch in Pakistan, not using any non-permissible animal substances or intoxicants in the entire product range.
Masarrat Misbah Makeup, Pakistan’s first Halal certified makeup brand, has re-launched its weightless, high quality, matte finish Halal MM Silk Foundation.

The new MM Silk Foundation tunes into your skin's needs, controls oil and moisturizes your skin for a long-wearing, balanced look, with true coverage. The packaging is simple yet classy. The bottle itself is made up of glass, and comes with a black pump for the customer’s convenience. 
The product will be available from 20th February 2017 at several leading retail stores nationwide as well as at Depilex. The product can also be purchased through the online e-store as well as prominent online shopping stores such as Yayvo, MyGerrys among others.


“We appreciate the immense love, patience and support from our customers as we are all set to re-stock our Halal matte finish Silk Foundation. It’s a must have if you’re looking for a lightweight and reliable foundation for all skin types. We focus on the skin tones of Pakistani girls and have created a number of shades that blend perfectly, giving you medium to full coverage,” shared Masarrat Misbah, the founder of MM Make-up and owner of Depilex.
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Wednesday 1 February 2017

Woven With Love

Ahsan Amin,Exposed at an early age to a plethora of handicrafts made and assembled across all of the provinces of Pakistan by his family’s business, Ahsan understood that design, unfortunately, was led by the international market. However the issue also lay on the supply side, where artisans with skills developed over centuries were either unable to cope with increasing demand, or expectations.
Carpets are produced across the globe. But the techniques, design and rich heritage of designs made on both sides of the Durand Line are unique to this geography. Herein lay the opportunity.
After completing his undergraduate studies in Canada, most of which was spent in testing the foreign market for Pakistani handicrafts and developing of contacts, Ahsan returned to his homeland of Karachi with a mission. He was going to take his father’s business model of exporting to foreign clients, and completely revamp the production process by collaborating across the seven seas.
Today, EWC Interiors stands as a pioneer of numerous designs in both furniture, carpets and décor. Recently, some of EWC’s designs have made their way into mass retail as well, in collaboration with Ralph Lauren Homes and ABC Homes amongst others. This list continues to grow as Ahsan works with each native resident to develop a unique design that blends international trends with local expertise.
making inroads in terms of manufacturing and design, EWC has also managed to improve the lives of hundreds of skilled artisans, not only monetarily, but by breathing new life into age old techniques. When asked how his work has impacted these overlooked craftsmen, he replied “We’ve actually covered every province of the country in an effort to find and revive dying arts. For example, with the recent shift towards pop art/truck art, we realized there was a bigger market for Swati hand-painted furniture pieces, as long as their designs were updated to meet modern demand. Today, one of our most popular furniture collections, Swati hand-painted furniture is in great demand due to the starkly superior and finer work possible using natural stains and paints. The end result means no two pieces are alike, and each has its own story to tell”. He proudly adds that over dyed rugs (or reloaded, as they are referred to internationally), are in great demand in the West today, yet the over-dying process has been a part of the cultural heritage of both Iran and Pakistan for centuries.
He regularly exhibits his pieces in Pakistan to promote the fine work that is being produced in our own backyard and explain the techniques and processes that go in to it. “It pains me to know that there are nomads in Balochistan that collect their own wool from the sheep they rear, painstakingly dye the same with natural colors from barks and leaves, and produce a single carpet over three months of migration and no one highlights this”, he adds, showing one of his carpets that he says takes around 3-6 months to make and is sold almost exclusively abroad.
Recently Ahsan has collaborated with another famous personality- Tariq Luni, an internationally, recognized award winning sculptor, to display their works under the exhibition “Woven Stories” which is on display at the recently inaugurated Slingshot Studios between 3rd-5th February. Together, they are planning to show some of their most exclusive art pieces. When asked what we can expect to see at the show,


Ahsan has only one response – “Let’s just say that none of the pieces on display have ever been showcased by us before. One of the rugs on display took nearly two years for the artisans to complete”.
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The Society Shall Raise


Depilex Institute is one of Pakistan’s largest beauty training institutes with internationally qualified staff. Some of the best makeup artists, hair dressers and beauty therapists in Pakistan all have their roots and foundations from this prestigious institute. Depilex Institute is the only beauty institute in Pakistan that has foreign affiliations.epilex supports Pakistan’s first fashion campaign featuring a transgender!!!



“The entire Idea of taking a transgender as a fashion model was to acknowledge a transgender as ordinary individuals, to give them their rights and tell everybody transgender life matters. Furthermore, working in fashion industry I feel it's our social obligation to make the masses comprehend their acknowledgment”. highlighted Waqar J Khan.

Makeup artist Nighat Misbah of Depilex group recently teamed up with stylist Waqar J Khan and transgender activist Kami Sid for Pakistan’s first fashion campaign featuring a transgender.


"With the recent inhumane acts towards the transgender community, Waqar J Khan came up with an idea to showcase how incredible the trans community is through a fashion editorial piece and in the process he approached Depilex for creative support as he had already worked with us for our Smile
Again Foundation in the past" Nighat Misbah explained.
Kami Sid, who is the most vocal transgender activist in Pakistan and has represented the trans community locally and internationally shared

“You gain strength, courage and confidence by every experience in which you really stop to look fear in the face. You are able to say to yourself, if I lived through this, I can take the next thing that comes along”.The forward thinking and a campaign like this has certainly staked out further new territories for the transgender community.

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