Monday 24 July 2017

RB Launches a Hygiene Oriented Campaign

RB is a company with a history of over 150 years, operating in nearly 200 countries of the world. It is a manufacturer and marketer of branded products relating to health, hygiene and home. In 2015 it was ranked number 4 on Newsweek’s ranking of Top 10 Green Companies of the World, ranked on corporate sustainability and environmental impact.


In Pakistan RB started its operations in the late 1950’s and for 3 generations of Pakistanis many ofRB’s brands have been trusted household names, for their quality and efficacy. These brands include Dettol, Harpic, Mortein, Strepsils and Veet. 



6 kids die every hour because of diarrhea in Pakistan, this particular disease which can be easily prevented.
Even today, there are 25 million people who do not have access to proper toilets. Almost half of the households do not have a facility to wash their hands with soap and water. These unhygienic conditions promote unhealthiness giving rise to diseases like diarrhea.

Reckitt Benckiser (RB) and a private TV channel announced their partnership for “Hoga Saaf Pakistan” a pledge for a healthier, cleaner Pakistan. The announcement was shared on the big stage at the Lahore Expo Centre where Shahzeb Mahmood, the CEO of Reckitt Benckiser, mentioned the dire need of coming together as a nation and improving the unclean and unhygienic conditions that give birth to diseases such as diarrhea. 

The emphasis was laid on how each one of us can take ownership of making



Saaf Pakistan” a reality by ensuring cleanliness for ourselves, our homes and our neighborhoods: main, mera ghar aur mera muhalla saaf, tou hoga saaf Pakistan.
RB has pledged for ‘Hoga Saaf Pakistan’ so that preventable diseases like diarrhea do not claim any more lives. This is a cause very close to our hearts. It is very easy to point fingers as to whose fault this is, but being privileged enough, it is our responsibility to initiate this change and work towards a Saaf Pakistan. With the support and ownership of fellow Pakistanis, let’s make this vision come alive:Mil kay lagaeingay jaan, toh ‘Hoga Saaf Pakistan’,” said Shahzeb Mahmood, CEO of RB Pakistan.

Tuesday 30 May 2017

Zong Spreading Wings

Zong Launches 4G Awareness Program in all Provinces

Zong 4G, Pakistan’s No.1 data network, embarked on a journey across Pakistan, in all provinces, to spread 4G Internet awareness throughout the country. In a nationwide activity undertaken simultaneously in several locations, Zong’s “New Hope” volunteers delivered sessions in Schools, Colleges and Universities covering students of different age brackets. The activity cuts across multiple socio-economic segments as well, covering on one hand some of the most prestigious Universities of Pakistan such as Hamdard and Balochistan Universities, whilst reaching out to charity schools for underprivileged students such as Mashal on the other.


The need of this activity is rooted in Zong’s desire to revolutionize the digital landscape of Pakistan which Zong expresses through its Brand promise of “A New Dream”. The activity was in part a contribution towards development of the 4G ecosystem in Pakistan that has the potential to radically transform Pakistan’s global outlook and economic progression.

The content of these sessions included a futuristic outlook of the technological vision of Zong’s parent company, China Mobile. It covered the smart solutions based on M2M and IoT technologies that are currently being facilitated through 4G technology. It also elaborated upon the areas where 4G will help and empower the youth of Pakistan in terms of job creation, new business startups, ease & access to information in the global marketplace, connectivity to online learning platforms and telemedicine facilities for far flung areas. Additionally, it laid out how 4G technology will be pivotal in improving the overall Law & Order situation of the country and significantly impact the functioning of governmental bodies and their interaction with the public. It further shed light on how 4G can help take Pakistani products more available at the international markets through e commerce and bring in revenue for the country, especially for far flung areas where local trade may be difficult due to inaccessible physical terrain.

In a recent report published by the ITU, Pakistan has one of the lowest internet penetration in the world. These sessions conducted by Zong’s volunteers will go a long way in spreading awareness for the need and utility of high speed 4G internet in the country.

Zong, with its 75% 4G market share, currently dominates the mobile internet market and is at the forefront of leading the digital revolution in Pakistan. This is also substantiated by the fact that Zong has already upgraded more than 80% of its network to 4G and has pledged to take that number to 100% by the end of this year through additional investment of more than USD 200 Million.


Thursday 25 May 2017

Jumpstart Now in Abbottabad


Abbottabad

After successful runs in Peshawar as part of Change Pakistan Conference 2017 and Islamabad as Shepherd’s Pie Islamabad 2017, Abbottabad has been chosen as its next landing pad for JumpStart Pakistan’s Shepherd’s Pie 2017.
Abbottabad has shown a sizeable surge in entrepreneurial activity in recent times and its time they got given a proper platform to showcase their business bran. JumpStart Pakistan has decided to take their core initiative Shepherd’s Pie to Abbottabad for that very reason.

10 startups from Abbottabad will be given a chance to pitch their innovations in front of a Shepherds’ Panel in pursuit of finding their next investment projects. 5 keynote speeches along with a detailed Panel Discussion will also be part of the day’s agenda, arranged for the education of curious minds.
Everyone from Abbottabad or its nearing locations who has any interest in entrepreneurship or plainly in watching Pakistan get better is not to miss this opportunity.
Join hands with JumpStart Pakistan and let’s bring the entrepreneurial revolution to Abbottabad and help make Abbottabad a StartUp City!

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Saturday 20 May 2017

Karachi – May 20, 2017: Pakistan’s only vertically integrate
d power utility, K-Electric has won the ‘Best Use of Technology’ Award in the 'Best Customer Innovation' category at the Genesys G-Summit Middle East 2017 held in Dubai. This is the first time a Pakistani company has won an award at this regional platform.
Genesys is the world’s leading Customer Experience Platform serving more than 10,000 customers in over 100 countries. The award was given in recognition of K-Electric’s efforts to optimize overall customer experience including deployment of cutting edge technology, enhancing call handling capacity at contact center, building customer profiles, data analytics, decreasing the turnaround time for customer service representatives in logging and responding to complaints and enabling customers to share their feedback at the end of the call creating greater accountability.
The use of technology by K-Electric is not only one of its kind initiative in Pakistan’s utility sector but also the only end-to-end integration in the region making this a best in class customer care case study. During the Genesys G-Summit Middle East 2017, K-Electric was also showcased as a success story which was well appreciated by the attendees.
Congratulating K-Electric, Mohamed Afifi, Regional Director, Genesys Middle East said, “Impact of great customer experience serves as a key business differentiator, closely linked with the success of any organization today. K-Electric has taken a major lead to optimize its customer care operations by upgrading its infrastructure as well as investing in training and development of its customer care team as per global best practices of the industry. The award is testimony to K-Electric’s transformation into a forward-looking organization that is empowering the lives of millions every day in one of the largest cities of the world.”
According to KE Spokesperson, “KE’s innovative and research-driven approach coupled with deployment of latest technology in various facets of its business makes it a world-class power utility. We constantly challenge ourselves to provide services as per the ever-evolving customer expectations and preferences. Deployment of world class solutions at KE call center operations brought real time consumer engagement analytics to help us understand effective engagement patterns to keep on optimizing customer experience. This award is yet another testament to our customer centric approach and we will continue to build positive and long-lasting customer relationships.”

Thursday 18 May 2017


Lifewares or Interwood has definitely made its mark in the decor industry of Pakistan. Their furniture brand has grown into one of the leading home furniture and interior decor stores in the country, offering a unique spectrum of home décor items for both indoors and outdoors. Be it pools or rooms name it, they got it all.
Lifewares has proven itself as a one-stop brand on an unwavering mission to embed beauty and class in our not so exciting or aesthetically correct designed homes.
Interwood Mobel has finally launched their new Flagship store in Sector I-9 (Near I-9 Police Station) in Islamabad along with their newly developed Lifewares Catalogue, which is seriously a must have this Summers. The new Interwood store has four floors (with each floor over 7000 Square feet That is massive folks!!) is beautifully designed and showroom’s Home Furniture, Office Furniture, Kids Furniture, Laminate Flooring, Kitchens, Doors, Wardrobes and Home Accessories. The store has been aesthetically displayed keeping in mind the sophisticated market of Islamabad.

Lifewares has launched its very first furniture catalogue, a pioneering move that has not been done by any local furniture brand so far in the country. The consolidated furniture catalogue is not only designed to give customers and homemakers complete guidance on the latest products, but is aimed to educate and broaden the creative potential of people looking to re-decorate, renovate or refurnish their homes.



The inventiveness of Interwood and Lifewares is based on the imminent that customers lack experience towards furnishing ideas and look up to interior designers or the Internet for solutions, which can never be fit as an interior of each home and individual varies from mindset and comfort levels. 


The Lifewares Catalogue 2017 gives a little sneak peak or a preview and general concepts concerning room setups, décor positions, price range and color options through clear and elaborates master shots, which, in turn, makes customer decisions a breeze of fresh air for the house, office or a holiday get away.....


Monday 20 February 2017

Khaadi is Lahore's Biggest Mall

Khaadi is a multinational Pakistani clothingfashion brand founded in 1998 by Shamoon Sultan. It specializes in "hand-woven" technique products, specially a wide clothing range for women in Prét wear, it also provides unstitched lawn, children’s clothing, shoes, bags, jewelry and is scheduled to open a clothing range for men's wear.



#KhaadiEmporium is the official hashtag Lahore.. :)

Khaadi, Pakistan’s premium clothing and lifestyle brand for all things fusion-based,opens the doors to its largest store at the Emporium Mall, Lahore on 24th February, 2017.
Following the Khaadi brand ethos - the new Khaadi store builds upon its cornerstones of art, design and culture. Khaadi is committed to promoting the heritage of the Pakistani people, as well as providing its artisans with the platforms to persevere.

A group of exceptionally versatile and highly trained artists have collaborated, in imagination and delivery, to bring you this one of a kind space. A space that reflects the artistic Khaadi sensibility to deliver the ultimate shopping experience to its customers.
This must-visit destination in Lahore, the Khaadi Emporium outlet will be offering an exclusive preview of Khaadi Lawn Volume 1 2017 on Feb 24th - one day before the Collection is available anywhere else nationwide.  Moreover, all customers who check in on Facebook would be entitled to a free gift by Khaadi. 

The Silk Foundation Is Here


MM Makeup is the first Halal Certified Makeup brand to launch in Pakistan, not using any non-permissible animal substances or intoxicants in the entire product range.
Masarrat Misbah Makeup, Pakistan’s first Halal certified makeup brand, has re-launched its weightless, high quality, matte finish Halal MM Silk Foundation.

The new MM Silk Foundation tunes into your skin's needs, controls oil and moisturizes your skin for a long-wearing, balanced look, with true coverage. The packaging is simple yet classy. The bottle itself is made up of glass, and comes with a black pump for the customer’s convenience. 
The product will be available from 20th February 2017 at several leading retail stores nationwide as well as at Depilex. The product can also be purchased through the online e-store as well as prominent online shopping stores such as Yayvo, MyGerrys among others.


“We appreciate the immense love, patience and support from our customers as we are all set to re-stock our Halal matte finish Silk Foundation. It’s a must have if you’re looking for a lightweight and reliable foundation for all skin types. We focus on the skin tones of Pakistani girls and have created a number of shades that blend perfectly, giving you medium to full coverage,” shared Masarrat Misbah, the founder of MM Make-up and owner of Depilex.

Wednesday 1 February 2017

Woven With Love

Ahsan Amin,Exposed at an early age to a plethora of handicrafts made and assembled across all of the provinces of Pakistan by his family’s business, Ahsan understood that design, unfortunately, was led by the international market. However the issue also lay on the supply side, where artisans with skills developed over centuries were either unable to cope with increasing demand, or expectations.
Carpets are produced across the globe. But the techniques, design and rich heritage of designs made on both sides of the Durand Line are unique to this geography. Herein lay the opportunity.
After completing his undergraduate studies in Canada, most of which was spent in testing the foreign market for Pakistani handicrafts and developing of contacts, Ahsan returned to his homeland of Karachi with a mission. He was going to take his father’s business model of exporting to foreign clients, and completely revamp the production process by collaborating across the seven seas.
Today, EWC Interiors stands as a pioneer of numerous designs in both furniture, carpets and décor. Recently, some of EWC’s designs have made their way into mass retail as well, in collaboration with Ralph Lauren Homes and ABC Homes amongst others. This list continues to grow as Ahsan works with each native resident to develop a unique design that blends international trends with local expertise.
making inroads in terms of manufacturing and design, EWC has also managed to improve the lives of hundreds of skilled artisans, not only monetarily, but by breathing new life into age old techniques. When asked how his work has impacted these overlooked craftsmen, he replied “We’ve actually covered every province of the country in an effort to find and revive dying arts. For example, with the recent shift towards pop art/truck art, we realized there was a bigger market for Swati hand-painted furniture pieces, as long as their designs were updated to meet modern demand. Today, one of our most popular furniture collections, Swati hand-painted furniture is in great demand due to the starkly superior and finer work possible using natural stains and paints. The end result means no two pieces are alike, and each has its own story to tell”. He proudly adds that over dyed rugs (or reloaded, as they are referred to internationally), are in great demand in the West today, yet the over-dying process has been a part of the cultural heritage of both Iran and Pakistan for centuries.
He regularly exhibits his pieces in Pakistan to promote the fine work that is being produced in our own backyard and explain the techniques and processes that go in to it. “It pains me to know that there are nomads in Balochistan that collect their own wool from the sheep they rear, painstakingly dye the same with natural colors from barks and leaves, and produce a single carpet over three months of migration and no one highlights this”, he adds, showing one of his carpets that he says takes around 3-6 months to make and is sold almost exclusively abroad.
Recently Ahsan has collaborated with another famous personality- Tariq Luni, an internationally, recognized award winning sculptor, to display their works under the exhibition “Woven Stories” which is on display at the recently inaugurated Slingshot Studios between 3rd-5th February. Together, they are planning to show some of their most exclusive art pieces. When asked what we can expect to see at the show,


Ahsan has only one response – “Let’s just say that none of the pieces on display have ever been showcased by us before. One of the rugs on display took nearly two years for the artisans to complete”.

The Society Shall Raise


Depilex Institute is one of Pakistan’s largest beauty training institutes with internationally qualified staff. Some of the best makeup artists, hair dressers and beauty therapists in Pakistan all have their roots and foundations from this prestigious institute. Depilex Institute is the only beauty institute in Pakistan that has foreign affiliations.epilex supports Pakistan’s first fashion campaign featuring a transgender!!!



“The entire Idea of taking a transgender as a fashion model was to acknowledge a transgender as ordinary individuals, to give them their rights and tell everybody transgender life matters. Furthermore, working in fashion industry I feel it's our social obligation to make the masses comprehend their acknowledgment”. highlighted Waqar J Khan.

Makeup artist Nighat Misbah of Depilex group recently teamed up with stylist Waqar J Khan and transgender activist Kami Sid for Pakistan’s first fashion campaign featuring a transgender.


"With the recent inhumane acts towards the transgender community, Waqar J Khan came up with an idea to showcase how incredible the trans community is through a fashion editorial piece and in the process he approached Depilex for creative support as he had already worked with us for our Smile
Again Foundation in the past" Nighat Misbah explained.
Kami Sid, who is the most vocal transgender activist in Pakistan and has represented the trans community locally and internationally shared

“You gain strength, courage and confidence by every experience in which you really stop to look fear in the face. You are able to say to yourself, if I lived through this, I can take the next thing that comes along”.The forward thinking and a campaign like this has certainly staked out further new territories for the transgender community.

Tuesday 31 January 2017

Azaadi- Teaser is Coming

 Imran Malik's intense love story, Azaadi’s teaser is set to release on 5th February 2017. The film stars veteran actor Moammar Rana and model/Actor Sonya Hussyn.
The movie has been produced by Irfan Malik, and directed by veteran film producer/director Pervez Malik's son Imran Malik who has also written the story. The dialogues of the film are written by Wajid Zuberi.
The cast of the movie also includes renowned actors such as Nadeem and Javed Sheikh, as well as new age actors which include Maryam Ansari, Ali Fateh, Samama, Waseem, Erum, Ali bilal to name a few. The film, which is being made under the banner of Pervez Malik Films, also has some special surprise appearances.
Azaadi is the first film to release under the banner of ARY Films this year.
“As much as I want to carry my father's legacy, I also want to bring my individuality to the film world in Pakistan. Working with renowned actors such as Moammar and Nadeem and Sonya has been quite a fulfilling experience. Hopefully the film will resonate with Pakistanis worldwide," said Imran. 
Join in the conversation: #Azaadi

About ARY Films
ARY Films is a film distribution and production company in Pakistan, part of ARY Digital Network. ARY Digital Network has started up a company with the name of 'ARY Films'. It has taken its first step towards becoming the premium entertainment provider in the region with the first commercial release 'Main Hoon Shahid Afridi’ which was successfully running nationwide.
ARY Films is the only Brand in Pakistan which is not only releasing films in Pakistan but also worldwide in countries which includes UK, USA, Canada, Europe and the Middle East.

For more information visit:
Facebook: https://www.facebook.com/ARYFilmsOfficial/
Twitter: https://twitter.com/aryfilmsary/
Instagram: https://www.instagram.com/aryfilmsofficial/

Monday 30 January 2017

Kings Can Run!

[Karachi – 30th January 2017]
 The Karachi Kings management held a marathon in the spirit to support healthy and sports oriented activities in the city. It was held from Teen Talwar to Dou Talwar Clifton. Mayor Karachi was the chief guest of the event which was also attended by Mr. Shahi Syed of ANP and other notables of the city.

Mr. Salman Iqbal, Owner Karachi Kings himself took part in the marathon along with the major sponsors of the team and the Karachi Kings and ARY management. Bikers group The Pack was also present to support Karachi Kings in this healthy activity. Waseem Badami and Iqrar Ul Hassan were also present at the occasion.
Salman Iqbal CEO ARY Digital Network shares “The entire team behind Karachi Kings is here to sustenance the team including the players and the team director supporting each other and looking forward to another adventurous season of PSL.”
Players Saifullah Bangash and Sohail Khan, Khurram Manzoor and Shahzeb Hassan were also present along with team director Rashid Lateef.

Tuesday 24 January 2017

IFLIX, Let's Play!

 iflix, The world’s leading Internet TV service for emerging markets, is thrilled to announce the launch of its revolutionary service in Pakistan. Now, consumers can sign up for a 30-day free trial via iflix’s website, www.iflix.com, giving them unlimited access to thousands of the world’s best TV shows, movies and more on every device they own, with no credit card required and no obligations. With a vast selection of first run exclusives, award winning movies and shows, plus the best in local and regional programs, iflix places the entertainment people want at their fingertips to either stream or download. For one low monthly fee, iflix subscribers can watch on their mobile phone, laptop, tablet, TV… wherever, whenever. Let’s play.


Each iflix subscription includes:
* Unlimited access to iflix’s vast library of thousands of first-run exclusive shows, award-winning TV series, blockbuster movies, popular local and regional content, children’s programs and much more;
* Access to iflix on up to 5 devices at once, including phones, tablets, laptops, desktops, TVs and other connected devices;
* The ability to download TV shows and movies to any phone, tablet or mobile device to binge-watch offline, when not connected to the Internet;
* The ability to share their iflix subscription with family or friends and watch shows on two different devices at the same time.
Farees Shah, iflix Pakistan General Manager commented: “We are incredibly excited to bring iflix’s world class service to Pakistan. With the largest library of Pakistan’s favourite TV shows and movies available from all over the world, iflix is primed to revolutionise the way Pakistanis consume entertainment.”

“We are hyper focused on localisation as we redefine television for millions of viewers. From content to marketing, the consumer is at the core of everything we do”, he added.
With over 160 studio and distributor partnerships, iflix offers subscribers the most extensive selection of iconic, critically acclaimed TV series and fan-favourite films both internationally and locally available in the region. Amongst the hundreds of top shows now available on iflix, are every episode of Friends, The O.C. and Gossip Girl, nine seasons of Big Bang Theory, hugely popular current shows The Flash, Arrow, Gotham, 2 Broke Girls, The 100, The Last Ship, Person of Interest, The Originals, Pretty Little Liars, multi Emmy® winning US phenomena Mr. Robot, this year’s smash hit The Magicians and many more. iflix additionally offers an incredible catalogue of kids content, including Yo Gabba Gabba, Dora the Explorer, Spongebob Squarepants, Mr. Bean Animated and much more. Critically acclaimed horror series Channel Zero: Candle Cove and science fiction drama Aftermath joins iflix’s growing library of exclusive, first run series, to be made available for the first time in Pakistan.
Additionally, iflix members in Pakistan can enjoy some of the most popular and award-winning local dramas, including Mann Mayal, Bin Roye, Udaari, Zara Yaad Kar, Pakeeza, Gul e Rana, Maan, Kaisay Tum Se Kahoon, Vasl, Mol and more through a recently announced multi-year content licensing agreement with leading entertainment drama channel, Hum TV.
Monthly retail subscriptions for one month of unlimited access to iflix will be priced at an amazing PKR 300. Annual subscriptions will receive a 20% discount off the monthly rate and are priced at incredible PKR 2880 per year.
Now available in Malaysia, Thailand, the Philippines, Indonesia, Sri Lanka, Brunei, the Maldives and Pakistan, iflix will continue to roll out its world-class service to key additional emerging markets in the coming months. -ends-