Sunday 9 December 2018

BILLO agai Hay !! Strepsils Stereo Rocking the Wedding Season

A brand new exciting song from season 2 of Strepsils Stereo introduces us to a vibrant and fun-filled dance number, ‘Billo’! Its upbeat and dance-y vibe, with a perfect blend of the richness of Punjabi folk culture and a flavor of Pop created through Acappella, are surely going to make it the ‘Mehndi Song of the Year’.
Strepsils Stereo is Pakistan’s first and only Acappella music platform which creates music without any instruments using the sound from voice, mouth, and claps. The song ‘Billo’ is produced by Ali Noor and Ahsan Pervez, the masterminds behind producing this acapella-driven music platform.
Excited about this new song, Ali Noor stated, “This was one of the most challenging songs that have been produced to date on the Strepsils Stereo platform because of the complexity of beats as there are in a Punjabi folk mix. But, Ahsan Pervez and Mehak Ali have done a phenomenal job through their voice. This will surely be topping all mehndi playlists this wedding season.”
The character ‘Billo’ is a light-hearted take on our socially constructed rules about how girls at weddings are expected to act. The song promotes empowerment and highlights that weddings should be enjoyed by everyone in the family, including the bride herself, without the fear of being judged by those around.
Talking about this new venture of Strepsils Stereo, Humayun Farooq, Director Marketing – RB Health, said “This is an upbeat and fun song, where we are also trying to send a positive social message across through the video. I am absolutely thrilled about launching this mehndi track and extremely proud of the entire team for their hard work. Let’s make some noise with our version of Billo this wedding season and let’s truly bring Billo back!”
Strepsils Stereo is an owned Acappella platform of Reckitt Benckiser (RB) Pakistan’s throat lozenges brand, Strepsils. The platform for its unique idea and brand relevance has won the prestigious Spike Asia award early this year along with the PAS Awards 2017 last year. It has released four songs to date including ‘Khayal Rakhna’, ‘Rang De’, ‘Dil Jo Chahay’ and ‘Mera Pakistan’ with a total of 13.2 million views.

Stereo Strepsils Presents BILLO


https://www.youtube.com/watch?v=kJdME9MO5SU&feature=youtu.be



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Monday 24 July 2017

RB Launches a Hygiene Oriented Campaign

RB is a company with a history of over 150 years, operating in nearly 200 countries of the world. It is a manufacturer and marketer of branded products relating to health, hygiene and home. In 2015 it was ranked number 4 on Newsweek’s ranking of Top 10 Green Companies of the World, ranked on corporate sustainability and environmental impact.


In Pakistan RB started its operations in the late 1950’s and for 3 generations of Pakistanis many ofRB’s brands have been trusted household names, for their quality and efficacy. These brands include Dettol, Harpic, Mortein, Strepsils and Veet. 



6 kids die every hour because of diarrhea in Pakistan, this particular disease which can be easily prevented.
Even today, there are 25 million people who do not have access to proper toilets. Almost half of the households do not have a facility to wash their hands with soap and water. These unhygienic conditions promote unhealthiness giving rise to diseases like diarrhea.

Reckitt Benckiser (RB) and a private TV channel announced their partnership for “Hoga Saaf Pakistan” a pledge for a healthier, cleaner Pakistan. The announcement was shared on the big stage at the Lahore Expo Centre where Shahzeb Mahmood, the CEO of Reckitt Benckiser, mentioned the dire need of coming together as a nation and improving the unclean and unhygienic conditions that give birth to diseases such as diarrhea. 

The emphasis was laid on how each one of us can take ownership of making



“Saaf Pakistan” a reality by ensuring cleanliness for ourselves, our homes and our neighborhoods: main, mera ghar aur mera muhalla saaf, tou hoga saaf Pakistan.
“RB has pledged for ‘Hoga Saaf Pakistan’ so that preventable diseases like diarrhea do not claim any more lives. This is a cause very close to our hearts. It is very easy to point fingers as to whose fault this is, but being privileged enough, it is our responsibility to initiate this change and work towards a Saaf Pakistan. With the support and ownership of fellow Pakistanis, let’s make this vision come alive:Mil kay lagaeingay jaan, toh ‘Hoga Saaf Pakistan’,” said Shahzeb Mahmood, CEO of RB Pakistan.

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Tuesday 30 May 2017

Zong Spreading Wings

Zong Launches 4G Awareness Program in all Provinces

Zong 4G, Pakistan’s No.1 data network, embarked on a journey across Pakistan, in all provinces, to spread 4G Internet awareness throughout the country. In a nationwide activity undertaken simultaneously in several locations, Zong’s “New Hope” volunteers delivered sessions in Schools, Colleges and Universities covering students of different age brackets. The activity cuts across multiple socio-economic segments as well, covering on one hand some of the most prestigious Universities of Pakistan such as Hamdard and Balochistan Universities, whilst reaching out to charity schools for underprivileged students such as Mashal on the other.


The need of this activity is rooted in Zong’s desire to revolutionize the digital landscape of Pakistan which Zong expresses through its Brand promise of “A New Dream”. The activity was in part a contribution towards development of the 4G ecosystem in Pakistan that has the potential to radically transform Pakistan’s global outlook and economic progression.

The content of these sessions included a futuristic outlook of the technological vision of Zong’s parent company, China Mobile. It covered the smart solutions based on M2M and IoT technologies that are currently being facilitated through 4G technology. It also elaborated upon the areas where 4G will help and empower the youth of Pakistan in terms of job creation, new business startups, ease & access to information in the global marketplace, connectivity to online learning platforms and telemedicine facilities for far flung areas. Additionally, it laid out how 4G technology will be pivotal in improving the overall Law & Order situation of the country and significantly impact the functioning of governmental bodies and their interaction with the public. It further shed light on how 4G can help take Pakistani products more available at the international markets through e commerce and bring in revenue for the country, especially for far flung areas where local trade may be difficult due to inaccessible physical terrain.

In a recent report published by the ITU, Pakistan has one of the lowest internet penetration in the world. These sessions conducted by Zong’s volunteers will go a long way in spreading awareness for the need and utility of high speed 4G internet in the country.

Zong, with its 75% 4G market share, currently dominates the mobile internet market and is at the forefront of leading the digital revolution in Pakistan. This is also substantiated by the fact that Zong has already upgraded more than 80% of its network to 4G and has pledged to take that number to 100% by the end of this year through additional investment of more than USD 200 Million.


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Thursday 25 May 2017

Jumpstart Now in Abbottabad


Abbottabad

After successful runs in Peshawar as part of Change Pakistan Conference 2017 and Islamabad as Shepherd’s Pie Islamabad 2017, Abbottabad has been chosen as its next landing pad for JumpStart Pakistan’s Shepherd’s Pie 2017.
Abbottabad has shown a sizeable surge in entrepreneurial activity in recent times and its time they got given a proper platform to showcase their business bran. JumpStart Pakistan has decided to take their core initiative Shepherd’s Pie to Abbottabad for that very reason.

10 startups from Abbottabad will be given a chance to pitch their innovations in front of a Shepherds’ Panel in pursuit of finding their next investment projects. 5 keynote speeches along with a detailed Panel Discussion will also be part of the day’s agenda, arranged for the education of curious minds.
Everyone from Abbottabad or its nearing locations who has any interest in entrepreneurship or plainly in watching Pakistan get better is not to miss this opportunity.
Join hands with JumpStart Pakistan and let’s bring the entrepreneurial revolution to Abbottabad and help make Abbottabad a StartUp City!

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Saturday 20 May 2017

Karachi – May 20, 2017: Pakistan’s only vertically integrate
d power utility, K-Electric has won the ‘Best Use of Technology’ Award in the 'Best Customer Innovation' category at the Genesys G-Summit Middle East 2017 held in Dubai. This is the first time a Pakistani company has won an award at this regional platform.
Genesys is the world’s leading Customer Experience Platform serving more than 10,000 customers in over 100 countries. The award was given in recognition of K-Electric’s efforts to optimize overall customer experience including deployment of cutting edge technology, enhancing call handling capacity at contact center, building customer profiles, data analytics, decreasing the turnaround time for customer service representatives in logging and responding to complaints and enabling customers to share their feedback at the end of the call creating greater accountability.
The use of technology by K-Electric is not only one of its kind initiative in Pakistan’s utility sector but also the only end-to-end integration in the region making this a best in class customer care case study. During the Genesys G-Summit Middle East 2017, K-Electric was also showcased as a success story which was well appreciated by the attendees.
Congratulating K-Electric, Mohamed Afifi, Regional Director, Genesys Middle East said, “Impact of great customer experience serves as a key business differentiator, closely linked with the success of any organization today. K-Electric has taken a major lead to optimize its customer care operations by upgrading its infrastructure as well as investing in training and development of its customer care team as per global best practices of the industry. The award is testimony to K-Electric’s transformation into a forward-looking organization that is empowering the lives of millions every day in one of the largest cities of the world.”
According to KE Spokesperson, “KE’s innovative and research-driven approach coupled with deployment of latest technology in various facets of its business makes it a world-class power utility. We constantly challenge ourselves to provide services as per the ever-evolving customer expectations and preferences. Deployment of world class solutions at KE call center operations brought real time consumer engagement analytics to help us understand effective engagement patterns to keep on optimizing customer experience. This award is yet another testament to our customer centric approach and we will continue to build positive and long-lasting customer relationships.”
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Thursday 18 May 2017


Lifewares or Interwood has definitely made its mark in the decor industry of Pakistan. Their furniture brand has grown into one of the leading home furniture and interior decor stores in the country, offering a unique spectrum of home décor items for both indoors and outdoors. Be it pools or rooms name it, they got it all.
Lifewares has proven itself as a one-stop brand on an unwavering mission to embed beauty and class in our not so exciting or aesthetically correct designed homes.
Interwood Mobel has finally launched their new Flagship store in Sector I-9 (Near I-9 Police Station) in Islamabad along with their newly developed Lifewares Catalogue, which is seriously a must have this Summers. The new Interwood store has four floors (with each floor over 7000 Square feet That is massive folks!!) is beautifully designed and showroom’s Home Furniture, Office Furniture, Kids Furniture, Laminate Flooring, Kitchens, Doors, Wardrobes and Home Accessories. The store has been aesthetically displayed keeping in mind the sophisticated market of Islamabad.

Lifewares has launched its very first furniture catalogue, a pioneering move that has not been done by any local furniture brand so far in the country. The consolidated furniture catalogue is not only designed to give customers and homemakers complete guidance on the latest products, but is aimed to educate and broaden the creative potential of people looking to re-decorate, renovate or refurnish their homes.



The inventiveness of Interwood and Lifewares is based on the imminent that customers lack experience towards furnishing ideas and look up to interior designers or the Internet for solutions, which can never be fit as an interior of each home and individual varies from mindset and comfort levels. 
The Lifewares Catalogue 2017 gives a little sneak peak or a preview and general concepts concerning room setups, décor positions, price range and color options through clear and elaborates master shots, which, in turn, makes customer decisions a breeze of fresh air for the house, office or a holiday get away.....


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Monday 20 February 2017

Khaadi is Lahore's Biggest Mall

Khaadi is a multinational Pakistani clothingfashion brand founded in 1998 by Shamoon Sultan. It specializes in "hand-woven" technique products, specially a wide clothing range for women in Prét wear, it also provides unstitched lawn, children’s clothing, shoes, bags, jewelry and is scheduled to open a clothing range for men's wear.



#KhaadiEmporium is the official hashtag Lahore.. :)

Khaadi, Pakistan’s premium clothing and lifestyle brand for all things fusion-based,opens the doors to its largest store at the Emporium Mall, Lahore on 24th February, 2017.
Following the Khaadi brand ethos - the new Khaadi store builds upon its cornerstones of art, design and culture. Khaadi is committed to promoting the heritage of the Pakistani people, as well as providing its artisans with the platforms to persevere.

A group of exceptionally versatile and highly trained artists have collaborated, in imagination and delivery, to bring you this one of a kind space. A space that reflects the artistic Khaadi sensibility to deliver the ultimate shopping experience to its customers.
This must-visit destination in Lahore, the Khaadi Emporium outlet will be offering an exclusive preview of Khaadi Lawn Volume 1 2017 on Feb 24th - one day before the Collection is available anywhere else nationwide.  Moreover, all customers who check in on Facebook would be entitled to a free gift by Khaadi. 
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